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My protypical customer would be a college kid aged between 18-22, I think specifically 18-20. I say this because I feel that textbooks are more important to kids coming into college as opposed to the upper class men. As students get older they realize they don't need the textbook anymore and find a way to not have to purchase it. I feel that these are going to be your students that like to stick to the handbook and do whatever the teacher wants, it's not going to be your students that like to slack off because they never read textbooks anyway. I would say that my customer spends most of his time studying and reading, fun is for the weekends and only when they aren't swamped with homework. I'd say the kind of car they drive is going to be an older type car, maybe a Toyota Corolla or a Honda Accord. The reason being that these students are looking for cheaper textbooks meaning they are trying to save money. If your parents have money and are paying your way through college then I'm sure you would not feel that my idea would be necessary and you wouldn't care much about it. 

I feel that this could also apply to older students such as those that have returned to college, single parents and those parents on a budget trying to get an education. Something cheaper and easily accessible would be better for them as well. 

I would say that their favorite types of books would be educational ones and their favorite tv shows as well. My idea would be aimed toward those students that make their homework and classes their life. 

I think that I have a few things in common with my customer, such that I am on a budget through college trying to save money whenever I can. I don't buy textbooks that I know I will not need but I am usually the kind of student that feels they are pertinent to my classes and me getting the information I need to succeed. 

This is not a coincidence, not always, but I feel most of the time entrepreneurs will choose an idea that relates to them. It's an idea that they are passionate about and that usually means it comes from personal experience. I hate the way textbooks are done and how expensive they are on top of everything else we already have to pay for.