The unmet need is an iPhone that doesn't shatter as easily or doesn't shatter at all. I think that all iPhone users have this need but specifically younger adults who are more careless with their phones. This need has always existed as these phones have always been easily shattered. To meet this need now people are purchasing expensive cases that are supposed to help prevent the problem, although it is not guaranteed. I am 95% sure that this opportunity exists.
The protypical customer would be an iPhone user and I think it would be people between the ages of 16-24, because they are going to be more careless with their phones as opposed to older adults who are more careful and also not on their phones as much.
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I feel as if this did change my idea. I feel that there needs to be more options for phones, some people like cases and some people do not. However, they should be able to rely on their cases to protect their phones. I feel it is important to ask the customers because otherwise they might not be satisfied and their needs are what matter the most in the end. You might be losing out on sales by not taking in their opinions.
Hi Kayla. I love your opportunity idea and how common of a need it is. Other phones that do not shatter so easily may be alternatives, but I agree with your need because of the culture that goes along with iPhones. I also agree with how customer opinion in this case is extremely important because of how good technology is and how easily the problem can likely be fixed.
ReplyDelete-Carter
Kayla, I thought that you had a very good Idea. This is an idea that could change the way young and old people treat their phones. I feel like this is a definite opportunity. If screens were made to be shatter proof, the need for cases wouldn't exists anymore. Great Job.
ReplyDeleteHi Kayla,
ReplyDeleteAs a Samsung Galaxy owner, I have not truly experienced the awful shattering that iPhone users claim to have; however, I am unsure if a truly "shatterproof" glass is an option at this time. Although the Galaxy's glass is a strong glass, it is no where near shatterproof. While I think this is a problem due to the high initial price of the phones, I don't personally have a issue using a case because it not only protects from the impact of drops but it also gives me a better grip on my phone to prevent drops. I believe an opportunity exists, but it will be difficult to make a solution that is foolproof.
-Kimberly
Kayla,
ReplyDeleteI really love the idea that you have here. I too am an iPhone owner. I shattered my phone about 3 months ago and just got a new screen put on a few days ago. I have always wondered why other companies can make glass that is “shatterproof” yet apple still uses glass that breaks rather easy. I think that you have a real opportunity because, as of now, cases are the only option.